How structural and linguistic devices are used to target specific audiences in printed media texts Essay Example for Free

How structural and linguistic devices are used to target specific audiences in printed media texts Essay Different audiences expect and react to different ideas, presentational devices, linguistic devices and so on. For example teenagers may expect bright, vibrant colours and exciting design, whereas older people may look for softer, neutral colours and a more formal design. Of course, these are stereotypical views but the designers of the media texts must make them with a stereotypical view of their audience in mind. In this essay I will look at three different media texts aimed at different groups and explain how they attempt to appeal to these audiences. Firstly I will compare the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going out and having fun, in clubs, pubs and on beaches. The Superfamily piece talks about the activities that a family can participate in, such as pool games, quizzes, tennis courts, squash courts and fantasy golf. It also tells the audience about the things done to make a family holiday easier, such as baby care, childrens clubs and so on. The Forever Young brochure focuses on the older generation ands talks about the activities and facilities that they might enjoy, such as tennis, aerobics and golf, cathedrals to visit and conveniences like laundry services, money exchange, spacious bar and sun terraces. Now I will look at the presentational and structural devices in the three texts. In the Club 18-30 text bright, vibrant colours are used such as pink, blue, yellow and red. The title states the target audience straight away making it very obviously eye-catching to the right people. The pictures used are those of people dancing in a club and having fun as this is what most people going on this holiday want to do. This is not a full page advertisement as there is only a very small amount of information wanted; about the clubs, bars, beaches etc. This is all given in a fun, jaunty font with not too much reading needed. The Superfamily brochure is done in red, white and pale yellow. These are soft, welcoming, almost primary colours. This emphasises that this is a family advertisement. There are pictures a families by the pool as well as kids playing and having fun. All the borders are wavy and curved making this feel like a safe place for children and the font is plain. The Forever Young brochure has soft, autumn colours as well as natural blues and greens. Also, the pictures are serene. This is because the average older person wants a calm relaxing holiday. There is a full page layout with plain, simple borders. There are pictures of a cathedral and an empty pool. This helps add to the feeling of calm and relaxing on the holiday. I will next look at the language used in each of the pieces. In the Club 18-30 piece the language used is cool and slang with misspelled words such as in yer face. This is to target the younger audience. It is humorous yet with some facts, such as bars, clubs and beaches to visit. There are some opinions such as home to some of Europes premier DJs. It states what the younger audience may worry about when it says that youll need a fair bit of wedge. It also states that there are many things to do on your doorstep suggesting great ease, an important factor to youth. The Superfamily brochure uses informal yet informative language, like for the sporty among you. It is persuasive and serious, giving the reader a lot of reasons why the holiday is right for them. However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family life easier, such as baby care and childrens clubs. Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example it has a traditional, relaxed feel about it. This is important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like prettiest and traditional. Overall I believe it is very important for advertisers to use all means at their disposal to attract the target audience. They must choose the right presentational devices, the right language and the right style in order to convince the target audience to buy their product.

Managing Agressive Behavior Essay -- Health Care, Nursing

According to Penguin English dictionary (2002), research is aimed at making discoveries, establishing facts or enabling new conclusions. Nursing research is essential in health car e setting. It can defined as a systematic and rigorous collection of data and used not only to help nurses but to clients behaviour attitudes and other factors that influence the delivery of care (Parahoo, 1997) Polit and Hunger (1997), states that critique should reflect on the strength and weakness of research through objective and balanced consideration. It stands to reason that nurses need to understand the ethical implication of using different methodology theory in order to protect patients. Based on evidence, this can be done by understanding how research is done, the definition of data collection and how to interpret findings (Tschudin, 2002). However, one can argue that not all research findings are to be believed (Hunt, 1987). A good research should capture the problem and find ways to improve in the setting. The phenomenon of this assignment is to focus on patients who are undergoing treatment in a high secure forensic. This will highlight how violence toward healthcare workers is commonly encountered in mental health care setting in Australia. Therefore, two key areas that will be identified is firstly, factors leading to aggressive behaviour and secondly, strategies to reduce the risk of such behaviour. The selected article to critically examine is entitled ‘Aggressive behaviour in the high secure forensic setting: the perception of patients’. The work on this paper was taken from the Journal of Psychiatric and Mental Health Nursing in Australia. With relevant research and literature, it will support the work of Parahoo (1997) and P... ...believes it is important to perceive feelings of other persons and the ability to communicate with them listening is a basic skill in communication. A practical suggestion is to address the social and organisational factors that underpin aggressive behaviour. The researcher did not identify the triggers of aggression but interestingly, looked at patient’s views on the cause and management of aggression. When aggressive episodes are managed in therapeutic ways, patients gain a sense of trust and control over their situations. They feel balanced, calm, and secure (Skovdahl et al., 2003b). As for nurses, when patient aggression is managed in a therapeutic manner, nurses have a sense of balance and well-being. They tend to find their work stimulating, challenging, and fun (Skovdahl et al., 2003b). . . .

Embracing Perspectives Essay

What does an apology really mean? Does mean being sorry? Or maybe it means giving something to compensate. It might even mean both or none of these things. The Rwandan genocide and Indian residential schools are legacies of historical globalization. We should embrace the perspectives behind these kinds of historical legacies to the fullest of our ability. People need to realize all the perspectives behind an issue. We need to learn from these actions of globalization and explore contemporary society’s responsibilities to address these injustices. The legacies continue to affect us today. For example, the residential schools were a dishonorable memory in the Canadian history. The Indian children were isolated from their cultures and removed from their homes. Their were sexual, mental and physical brutalities in residential schools. Our contemporary society responded to this issue in 2008 giving an apology from our prime minister and getting additional rights. Our society did everything they could to compensate for what happen in history. Our society gave an apology and a source for compensation. Although that is good it not all that can be done, we should embrace the perspectives reflected in historical globalization. Educating people about the different perspectives is important. For instance the residential schools, we need to highlight the perspectives of the children, the perspectives of the parents and the perspectives of the people behind residential schools. This is the only way to understand the whole story. If you only understand the perspective of only one party, it is like reading half or maybe even less of a book, and saying you understand the story line. It is evident that we should embrace the perspectives reflected in the source regarding legacies of historical globalization. We see this in the different legacies of historical issues. The issue in Rwanda is a detrimental chapter in historical globalization. The countries that should have been helping Rwanda at that time did not because simply they had no investments to gain from. If these countries were to understand the perspectives of everyone involved in this global issue they would have seen that the perspective of every one was important not only their own nations. Clearly the extent to which we embrace perspectives was not to the fullest and as a result there were millions of death and brutal murders. The residential schools and the Rwandan genocide were both a great example of how different perspectives should be embraced to a fullest extent. Without knowing all the perspectives to good extent it is not possible to understand the full story, therefore we cannot stop violence of an issue or even learn to properly apologize or a nation cannot apologize for historical cold-bloodedness. We should embrace the perspectives behind these kinds of historical legacies to the fullest of our ability. It is clear and evident that understanding the perspectives behind a complex issue is the first and the major step to apologize for a society or to stop a conflict even in current time.

The Military Decision Making Process Essay - 1406 Words

The Military Decision Making Process (MDMP) is an analytical and deliberate process that commanders follow using seven steps that includes the receipt of the mission, mission analysis, course of action development, course of action analysis, course of action comparison, course of action approval and orders production. The MDMP gives leaders a thorough process to follow that provides clarity and synchronization for operations even under time-constrained environments. We need an Army that is trained on making decisions, able to anticipate needs and able to be proactive in accomplishing tasks even when unexpected duties arise. The MDMP sets the Army up for success in getting to this point. Without the MDMP, leaders will struggle to make crucial decisions and they will certainly struggle to make them under pressure during time sensitive missions. Not just our own history but the history of other countries has shown that running military operations without planning properly can result in inconceivable losses. At the National Defense Executive Reserve Conference on November 14, 1957, Dwight D. Eisenhower was quoted as stating: â€Å"I heard long ago in the Army: plans are worthless, but planning is everything.† The MDMP is a single, established, and proven analytical process (US Department of the Army, 1997). The process is crucial to our success not just because of the course of action (COA) developed out of it but more so because of what we learn out of the process along the way.Show MoreRelatedThe Military Decision Making Process923 Words   |  4 PagesDecision making is identifying the problem, analyzing the problem, find solutions for the problem and decide the solution for the problem. This is the army definition of Decision making. â€Å"Decision making is knowing if to decide, then when and what to decide. 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The steps in the MDMP are the following: Receipt of mission - the structure starts with orders issued by higher headquarters of anRead MoreThe Military Decision Making Process1096 Words   |  5 Pages The Military Decision Making Process (MDMP) is a repeating plan of procedures used to understand the situation and mission, develop a course of action, and produce an operation plan or order. The MDMP integrates the intangible and comprehensive aspects of planning and integrates the activities of the commander, staff, subordinate headquarters, and other partner involved in the planning process. We need the MDMP because it allows the leader to apply thoroughness, clarity, sound judgment, logicRead MoreThe Military Decision Making Process Essay2496 Words   |  10 Pagesused in the Army when it comes to military decision making, problem solving, and planning. The intent is to better understand and explore different ways to apply this concepts. 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E-mail: ilmo@army.disp.mindef.nl Tel: +31 76 527 46 53 begin_of_the_skype_highlighting +31 76 527 46 53 end_of_the_skype_highlighting Introduction A great deal hasRead MoreMilitary Decision Making Process ( Mdmp ) Essay1266 Words   |  6 Pages Military Decision Making Process SGT Williams, Christina Non-Commissioned Officers Academy Advance Leaders Course Class # 172-16 Phase 1 DL Abstract The Military Decision Making Process (MDMP) is a decision-making model to assist military members in making sound military decisions and to compile operation orders. This paper will describe MDMP and show how it can be applied to daily operations. The paper will identify the steps in the model and describe how critical thinkingRead MoreThe Military Decision Making Process Essay1235 Words   |  5 PagesThe Military Decision Making Process The Military Decision Making Process (MDMP) is a decision-making model to assist military members in making sound military decisions and to compile operation orders. 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These stepsRead MoreMilitary Decision Making Process ( Mdmp )1243 Words   |  5 Pages Military Decision Making Process (MDMP) SGT Alexander, Joseph Non-commission Officers Academy Senior Leader Course ALC 166-16 Phase 1 dL Abstract The historical process of creating and implementation of the Military Decision Making Process has changed significantly since World War I. The US Army did not have a published staff doctrine or guidance to assist commanders in the decision making process. The Regulations for Field Maneuvers (1910), did not provide staff guidance